Prague, June 7, 2025 – The Vietnamese exhibition area at the 8th International Festival of Culture and Cuisine (Festival of Embassies: Food & Culture), held at Victory Square, Prague 6, attracted a large number of locals and international visitors, bringing experiences imbued with Vietnamese identity through the space of cuisine, culture and typical agricultural products. 

Vietnamese red, homeland flavor

With 5 prominent booths, decorated with conical hats, lotus flowers, silk paintings and regional products, the Vietnam area not only makes a strong impression in form but also introduces to international friends culinary quintessence such as: fried spring rolls, beef pho, iced milk coffee, coconut water, and many agricultural and aquatic products such as cuttlefish, scallops, dried fruits, canned coconut water...

Cultural exchange experience

The event is not only a place to promote food but also a cultural bridge when visitors can enjoy traditional art performances, folk dances and music imbued with Vietnamese identity.

Speaking at the event, Ambassador Duong Hoai Nam affirmed that this is a valuable opportunity to promote the image of Vietnam, emphasizing that the event is part of the effort to implement the newly upgraded Strategic Partnership between Vietnam and the Czech Republic from the beginning of 2025.

Effective cooperation between the Embassy, ​​the Trade Office and businesses

This year's festival marks the effective coordination between the Vietnamese Embassy in the Czech Republic, the Vietnamese Trade Office in the Czech Republic, and key businesses in the community such as Tamda Foods and Linsan Group.

In particular, the Vietnamese Trade Office plays a key role in:

• Supporting domestic businesses to access international markets: Connecting Vietnamese agricultural and aquatic product producers with Czech importers, distribution systems and consumers, creating conditions for products with the potential to penetrate and establish themselves in the EU market.
• Widely promote the image of Vietnamese agricultural products: Coordinate with the Embassy to introduce products at this event and plan to participate in international fairs in Europe in the period of 2025-2026.
• Organize trade promotion seminars: It is expected to organize specialized seminars to introduce Vietnamese cuisine and agricultural products to Czech businesses and consumers, in line with the trend of green consumption and transparent origin

Report and monitor effectiveness: Synthesize data on the number of visitors, signed orders, market feedback to build a more suitable support plan for Vietnamese businesses in each stage.

Conclusion
 

The success of the International Cultural - Culinary Festival in Prague 2025 not only affirms the attractiveness of Vietnamese cuisine and agricultural products, but also shows the effectiveness of the coordination model between representative agencies, community businesses and the Trade Office. This will be the premise to continue spreading “Vietnamese Flavor” in European markets in the coming time.

Source: Compiled from VNA, VietnamPlus and Vietnam Trade Office in the Czech Republic.